France Doesn’t Do Fast Food

They’ve not got the hang of fast food yet in France. We went on a long drive to the Alps in January, and stopping at a service station I was shocked at what I found. There were jars with what looked like pickled organs or medical experiments gone wrong in them. And the sandwiches were so sloppy you couldn’t even pick them out of the wrappers without them disintegrating. “Just stop at a restaurant, take a couple of hours and a few carafes and don’t be in such a hurry” you can hear French culture moaning on the breeze. Apparently last year was the first time fast food sales took more of the lunch market than traditional brasseries but they’ve really still got some way to go. With McDonald’s however they do have the right idea. Heineken! On the drive-thru drinks menu. Brilliant.